Category Archives: Fashion & look books

Hijabi boss babes

One of the most requested tips have got to be from ladies requesting tips on how to style themselves modestly for interviews and the corporate environment as well as for meetings. I therefore decided that it would be fun to put together a few looks as a reference guide. Let’s dive straight into them.
My first look is a longer length navy cape that I purchased last year from , which I’ve paired with a white flare sleeved top from @lunahcpt and an off white wide leg pants from Bershka. Shoes are from Mr Price , bag from Colette and scarf from Hayaa Box. You could wear navy pants , wear any formal crisp white shirt and add a few accesories to this look. Why not try a white maxi dress, even one with flared sleeves for a trendy but even more modest look?

The next look is for those ladies who prefer not to wear pants- I wanted to demonstrate that you can totally still fit into the corporate world. I’ve worn a plain black straight winter dress from Mr Price which could easily be swopped for an abaya. The coat is a recent purchase from H&M , it was 50% off too! Shoes are from Zara and scarf from Turkishly Delightful. 

My third look is pink , because sometimes you’ve just got to embrace your femininity- every one needs atleast one powersuit. I love the printed fabric on this one but I wish the pants were a bit wider. This suit was purchased from Fashion Fusion in Durban , shoes are from La Capella. Shirt is from Legit and scarf from Hayaa Box.

Next up is 2 different looks created by making slight changes. 
Look one :

A winter trench coat from H&M worn with Bershka wide legged pants in red, the same white shirt above from Legit , the same Mr price heels from the first look and a pearl scarf from Modanisa. This look would look just as great if you swopped out the red pants for black or any other colour really. Simple and so elegant!
Look 2:

Here I’ve removed the trench and added a sleeveless coat (you could wear a shorter one too) and I’ve changed the scarf to a beige one from Al  Shazia in Durban. The handbag/clutch is from (don’t forget my discount code ‘bash10’)
-In my opinion a simple navy or black blazer should be a closet staple.

– A sleeveless coat/blazer  in black/white/navy or tan as well as easy to style scarves in the same colours will go a long way

-wide leg pants or palazzo pants are easy to style but generally difficult to find so if you find a pair you’re happy with, take them in every colour!

– A formal shirt in white and one in black is versatile for your work wardrobe but even for the weekend it will look amazing with your favourite pair of jeans and a statement neckpiece. 


Blogger series- Shinysequins Blog, zallibhai and madame dija

Our last post in the blogger series rounds up with the beautiful Nadia from @shinysequins_blog as the first feature:
1. Where are you from?I am from beautiful Cape Town, South Africa.


2. When did you start blogging/ start your instagram account?

I started my blog and my Instagram account just over 2 years ago and it’s been a great journey, though very difficult at times to fit in blogging when you don’t do it fulltime but that’s where instagram helps to do daily posts.


3. Describe your style.

My style changes all the time, depends on my mood and where I’m going. From sophisticated looks to boho and casual. I became more casual dresser when my daughter came into this world because it’s easier to be dressed comfy when you have to play and run after a little one.


4. Who do you draw inspiration from?

I embraced Islam years ago and that’s how my love for modest fashion started. The first bloggers I started following and getting inspo from was international bloggers like Dina Tokio and Ascia but at the moment I get my daily inspo fashion fix from local to international bloggers and designers. 


5. Who is your favourite online fashion store/designer?

I don’t have one favourite but many and I always wish I could buy something from all the amazing fashion designers but that’s not possible. All I can say is keep up the good work and continue making Modest fashion evolve.


6. A motto/saying that resonates with you?

Never give up on your dreams no matter how long it takes you to achieve it.


Never let anyone dull your sparkle.

7. How do you deal with negativity/bullies on social media?
I either ignore negativity or kill them with kindness J
8. Advise for those wishing to start a blog?
If you wish to start a blog, just start but remember it’s not always as easy as it looks, it takes time and effort which some don’t always have (speaking from experience if you a wife, mother, fulltime worker etc.) Tip: never compare yourself to other bloggers and the amount of followers they have for example because that’s going to leave you feeling down and wanting to give up. Remember everyone is not the same some might grow faster than others, get invited to many events and collaborations.

To be honest I felt like just ending it all and stop blogging many times but remembered why I started, for the fun of it and to inspire if even if just a little, In Sha Allah.


Through my blogging and instagram account some doors opened to things I would never have imaged and the most awesome part of it all I met the most amazing, inspirational people though my blogging journey. Alhamdulilaah

Our next feature is Zehra from @zallibhai , a certified trainer and fitness instructor who inspires covered girls to get moving!
1.Where are you from?

I was born and raised in Toronto, Canada.

2.When did you start blogging/start your instagram account?

I stated my Instagram in 2013. At first it was just a way for me to share pics of the kids, healthy recipes and workout ideas with my family and past clients.

I started my blog in 2015, it was a platform for me to share more fitness and nutrition information and have a space where you could easily access recipes and workouts. I am really hoping to grow it into a space where we can build a positive community for women looking to be healthy and active for themselves and their families;)

3.Describe your style.

Ha! In terms of fashion, classic + comfy is what I’d call it. 🙂 Don’t get me wrong, I love to dress up for a night out, but to be honest – just because of what I do during the day – I’m often wearing fitness wear. I try to look for workout clothes that not only look great but are also super functional. When I’m not in my sweats or yoga pants, you’ll usually find me in jeans, with a comfy sweater and runners or flats. I also believe that “less is more”. As I’ve gotten older, I’ve realized that it’s less important to have a closet overflowing with outfits than it is to own fewer pieces that you really love.  


4.Who do you draw inspiration from?

My parents were always my biggest supporters and cheerleaders from day one, and they were my first source of inspiration. They showed us what hard work and dedication can get you.  

Naturally I’ve also looked up to other athletes for inspiration. I’ve always been inspired by the dedication, the discipline and the mindset that it takes to constantly strive to be better than you were yesterday. This past summer we all had the honour and privilege of watching Ibtihaj Muhammad compete and medal at the 2016 Rio Olympics. I was honestly so proud and moved to see her not only compete but excel amongst the top athletes in the world. It was always my childhood dream to be an Olympic athlete….I dunno maybe i still have time 😉

In Terms of business and blogging, I’m inspired by all the amazing ladies out there, really working hard and putting themselves out there, trying new things, really taking risks and breaking barriers.

5.Who is your favourite online fashion store/designer/brand?

I really shop all over. I usually get my workout clothes from nike, adidas, gap and a canadian company here called Joe. I just look for things that are long and fit well.

I also love to shop at Zara and H&M, I can always find long and modest clothing and they have lots of casual options.

6.A motto/ saying that resonates with you?

Work hard, Play Hard

Also my main Motto is,

Focus on the positive of each situation!

7.How do you deal with negativity/bullies on social media?

You just have to know and remember what your intentions are. If you have confidence in what you’re doing, it’s easy to ignore any negative comments. Don’t take it to heart.

8.Advice for those wishing to start a blog?

Be Authentic in your voice. Offer value to the people you are reaching out to. Connect with the people that take the time to support you. Be consistent and stay true to why you started.

Our last and final feature is Khadija from @madame_dija , A South African living abroad:


1.Where are you from?


Born in the cultural heartland of South Africa, currently living in London the home of Inaya collection, Islamic Design House, Aab Collection and many more great names in the modest world of fashion.


2.When did you start blogging/start your instagram account?


I have always loved to use social media to express myself, I was thus attracted to facebook ,Instagram and more so blogging from the very beginning of my career, roughly 10 years ago. Initially when i started my facebook page it was to promote my brand Madame Dija and from there due to many requests I started sharing modest fashion inspiration and styling tips, and recently started sharing Islamic crafts and DIY’s.


I started by facebook page back in 2010, and my instagram in 2013.


3.Describe your style?


My style changes constantly.I love combining trends and creating my own looks.


4.Who do you draw inspiration from?


I draw inspiration from social media, fashion and craft blogs as well as the following bloggers:


● Dina Tokio

● Nabila B

● Aana Nourin


5.Who is your favourite online fashion store/designer/brand?

My favourite brands are :


● There are lots of international and local designers as well as online fashion stores that i adore , to name a few :


● Modanisa

● Selfridges

● Zara

● H&M





6.A motto/ saying that resonates with you?

Live how you love,love how you live.


7.How do you deal with negativity/bullies on social media?

I usually ignore negative comments or just block…


8.Advice for those wishing to start a blog?

What seems like the most trivial topic to talk about, could be what many ponder about or need answers to..Remember be original ,be unique and don’t be afraid to speak your heart and your mind, that’s called being you..


A heartfelt thank you to each and every blogger who responded to my email and decided to be part of this initiative- it has really thought me so much and I’ve enjoyed learning about everyone’s style and experiences! All the best in your blogging careers ❤️ may we all grow together 

Blogger Series

Blogger Series Day 7  features Areeba from @areebaartistry as the first feature and Raeesa from @veiledbeautyza as the second feature- loving their pretty rose gold and blush ensembles 

1.Where are you from?


– I was born in Pakistan and moved down to South Africa when I was four.


2.When did you start blogging/start your instagram account?


– Areeba Artistry turns two this year in August. 


3.Describe your style.


– I’m still figuring out my style while staying modestly based. It can be a challenge some times, but I love it.


4.Who do you draw inspiration from?


– There are so many amazing bloggers out there and I get inspired from stalking one profile to the other. What really inspires me is when I see an outfit or a clothing item and it is not modest, but I love the style. It sort of pushes me to find a way to wear it modestly. 


5.A motto/ saying that resonates with you?


– So I said this a while back and I feel it describe how I feel completely;

I have never used makeup or fashion to change who I am, in fact, it has helped me bring out my creative side while staying true to myself. Makeup has introduced me into an industry where I am able to help women feel beautiful and I am lucky enough to meet likeminded and unique individuals who I’m inspired by every single day.



6.How do you deal with negativity/bullies on social media?


– I’ve had very few encounters with bullies and negativity, but honestly just ignore them. Don’t give them the satisfaction of your attention.


7.Advice for those wishing to start a blog?


– If you want to start a blog, just do it. Don’t be afraid to share what you love.



8.Your favourite online fashion store/ designer


– I love browsing through Superbalist and Spree. 



1.Where are you from? 

I’m from the wonderful city of Durban 
2.When did you start blogging?

When I started at University, in 2011, that’s when my passion for beauty and fashion developed and I knew I wanted to start a blog. However, university seemed to take over my life and I never got down to actually creating it until the end of 2013.
I never really focused creating content for the blog until mid-2015 but unfortunately in mid-2016, my life totally changed, things got real and I stopped completely. So you could say this marks my return and that I’m officially back and starting afresh now?
3.Describe your style?

Even though, my outfits range from classic to trendy, athleisure to girly- there is still one common thread (no pun intended) throughout all of my looks – which is minimal. I keep my looks clean and I definitely skimp on accessories and 9.999 times out of 10, you will find me wearing solid colours with the exception of stripes and polka dots, here and there. 
4.Who do you draw inspiration from? 

My style inspiration comes from many difference sources, but you will almost always find me browsing Pinterest, reading the Vogue website and watching Fashion TV and I think this is where I source the bulk of my inspiration from. 

Even though I do follow a lot of bloggers on IG, I try not to draw my inspiration from them as sometimes, it can be really difficult to establish your individual style identity but so easy to cross the line between ‘being inspired’ and ‘being a clone’.
5.A motto or saying that resonates with you? 

Mine is simple but a saying that I often find I have to remind myself of, it’s simply “Live life”.

Having a full time job, with insane deadlines, it sometimes can get really overwhelming and extremely difficult to find time to fit in everything on the weekend such as having a social life, focusing on my passion and my blog and spending time with my family. 

But I always stop to remind myself that my weekend “job” is much more important than my weekday one, and that its on the weekend that I actually live life and so that’s where I should focus all of my time and energy. 
6.How do you deal with negativity/bullies on social media? 

I simply just brush it off and ignore that it happened. At the end of the day, it’s important to realize that social media, be it IG, FB or Twitter, is just an online platform and isn’t real life. So when someone makes a harsh comment, you can’t let it get to you. They don’t know the REAL you, they just know your online persona. 

So in actual fact they’re not even making a comment about who you are but simply on who they think you are, which counts for nothing, really. 
7.Advice for those wishing to start a blog?

To quote Nike, “just do it”. Obviously, have an idea of what you want your blog to be about, who you want your target audience to be and what you will call your blog but don’t overthink it. Once you start it, the rest will fall into place. Just remember to be consistent with your posting, pay attention to grammar and punctuation and remember quality always outweighs quantity. 
8.Favorite online store? 

My favorite online store has got to be, hands down, Superbalist. They have tons of items that are both modest and trendy and I can never ever visit their site without making a purchase.

Blogger series- Rubereloaded and Masiha Patel

Blogger Series day 5 and the first feature is Rushda from @rubereloaded , a South African blogger

1.Where are you from?


Cape Town



2.When did you start blogging/start your instagram account?


October 2012


3.Describe your style.


My style is multifaceted, and I sport a variety of looks which usually combines classic pieces with some trendy inserts.



4.Who do you draw inspiration from?


I am inspired by individuals who are clear about who they are, engage with the world in an authentic manner and live with a passion to serve humanity.


5.Who is your favourite online fashion store/designer?


I like to support local designers, but for those pieces I cant find locally I love Asos UK.



6.A motto/ saying that resonates with you?


Yesterday I was clever so I wanted to change the world,

Today a I am wise so I am changing myself. -Rumi


I have found so much wisdom in this as there is so much to be gained from introspection and self development. I am able to offer more than if I was externally focused.




7.How do you deal with negativity/bullies on social media?


The previous answer speaks to this, I cannot control the perception of others or their comments. So I just focus on being me, in the best way I know how, what others think or say will merely be words, and I just ignore it.



8.Advice for those wishing to start a blog?


When starting a blog, just focus on being true to who you are.

Be clear about the reason for starting the blog, focus on that and work towards it.

Have fun!


Our second feature is a fairly new blogger – Masiha from @themasihapatelblog_
1. Where are you from ?
I live on a small farm called Nqabeni , near port shepstone.

2.When did you start blogging / Instagram account ?

I started my Instagram account last year and my blog 3 months ago.

3.Describe your style 
I wear the abaya full time. I would say my style is very simple. I like wearing plain black abayas and dressing it up with a scarf and shoe.

4.Who do you draw inspiration from ?
I draw most of my inspiration from Amna (@abaya.blogger ) . 

5.Who is your favourite online fashion 

store / designer /brand ?


6.A motto / saying that resonates with you?
Make your haters , your biggest motivators – Khloe Kardashian

7.How do you deal with negativity/bullies on social media ?
I haven’t dealt with negativity on my social media as yet. I have dealt with negativity a lot in person. To be honest it doesn’t bother me at all , it only made me a much stronger person. 

8.Advice for those wishing to start a blog?
It’s not easy ! 
I just started blogging and I gave up everyday. I didn’t know blogging takes so much of time and effort. I had this feeling if I put my posts out there , people will laugh at me. I also don’t put my face on social media and I didn’t want that to stop me from doing blogging. 
I took a look at other blogs and realised you have to really dedicate yourself and write from the heart. Make sure it’s original. 
It’s very difficult to get followers but give it time and build your blog , everything will fall into place. 
To all those wishing to start a blog, go for it and all the best ! 

Jazakallah to Modestybybash for giving me this beautiful opportunity.  

Blogger Series – Tasneem Valley and Raafia M

Blogger Series Day 4 and we have Tasneem Valley @tasneem_valley from South Africa as the first feature. I hope you’re enjoying this and learning lots- I know I am! 

1. Where are you from?

I’m based in Benoni.. that’s on the east of Johannesburg
2. when did you start blogging/your instagram page?

I was always encouraged by friends to start blogging because of my uncanny passion for fashion and that was over 5 years ago but it just never materialized as much as I would have loved it to, I still have a which I try to update and do posts but damn, it’s hard when u a mum to 4 demanding kiddos, that’s why I prefer interacting wth my followers on Instagram, it’s a much easier platform to keep in touch with what’s new and who’s who and there’s not much reading involved but just the necessary info!
3. Describe you style

My style is very much seasonal and mood dependent, and changes as trends evolves.. Instead of following a trend I love to draw inspiration from it and make it my own!! It’s so important to feel comfortable and own your look as appose to copying a trend that you forced to be comfortable with/in!

4. Who do you draw inspiration from?

My style icons incl women of all ages from all corners of the globe, to mention a few..

Kuwaiti blogger: Ascia_akf

Indian blogger: Monalisha mahapatra

Style icon: Sheikha Mozah

Celebrity designer: Victoria Beckham

Indian designer: Payalkhandwala
5.A motto/saying that resonateswith you? 

 ‘Be humble and never think that you are better than anyone else, for dust you are and unto dust you shall return!’
6. How do you deal with negativity/bullies on social media?

Develop a thick skin unless… You are being rightly guided or being given advice from sisters who are not judging you but rather advising you or helping you stay steadfast in your deen.. I am so grateful for sisters who have DM’d me and ever so diplomatically advised me on the do’s and dont’s of our deen. I know that we are all human and Insaan and there are times when we all experience some form of struggle especially with the pressures of social media, but the way I see it, when I do receive a negative comment, it’s just a reminder that there’s someone out there who wants to see me better myself as a Muslim woman!
7. Advice for those wishing to start a blog?

 I always say that I was born a decade earlier cos I feel like I’m sharing a platform with amazing, talented and beautiful girls/women who are so much younger than I am, who don’t have to deal with being a housewife/mum/career woman.. It’s hard but gosh I absolutely love it!!! It’s never, ever too late to pursue your dreams, work hard, persevere and find ur niche, make it yours and own it!!!!
8. My favourite online stores/ home entrepreneurs at the moment:

Abayas- Zamaan and Nspired Abayas

Modest wear: Hana-k, hseofbespoke by waseefa Hutton, totallypolished and phasionista_sa.
Scarves- Khalees Fabrics

The second feature is Raafiah Mussa @raafiahm from Botswana:
1.Where are you from?

I’m from Botswana, which is in Southern Africa.

2.When did you start blogging/start your Instagram account?

I created my blog in May 2016, as a form of procrastination actually – that was the one time putting off studying was actually beneficial for me. My blog is now close to its first birthday and I’m quite happy with how far it’s come.

3.Describe your style.

My style has evolved so much over the years and will probably continue to keep changing as I grow. I’ve always stuck to being pretty casual and comfy on a daily basis – nothing beats a pair of well fitted jeans and a good pair of sneakers or boots. Neutral tones are a go-to for me. Don’t get me wrong though, I do love the occasional dress up.

4.Who do you draw inspiration from?
I think street style is one of my biggest inspirations. I love scrolling through my Instagram feed during fashion month to see what bloggers and celebrities are wearing. Kendall Jenner and Gigi Hadid are two of my favourites to look out for. I love their effortless ability to pull off any kind of outfit, especially more laid back looks.
I also draw a lot of inspiration from fashion bloggers on Instagram – some of them being Maria Alia, Nabilah Kariem Peck and Negin Mirsalehi.

5.Who is your favourite online fashion store/designer?

I don’t think I have a favourite store or designer. I don’t care where a clothing item is from, if I like it, I buy it.

6.A motto/saying that resonates with you?
I guess the saying that I’d like to think I live by the most is, “live for yourself.” At this moment in my life I’m all about doing things for myself and what makes me happy. I work hard to achieve the things I want in life and ignore all the background noise.

7.How do you deal with negativity/bullies on social media?
I try to ignore the haters as best I can because they don’t know me personally and don’t know the struggles I go through. Most of the time they’re the ones who need to be working on themselves first anyway. It’s all about doing things at your own pace and for the right reasons.

8.Advice for those wishing to start a blog?
Just go for it. Don’t be scared about what other people will think. Don’t put pressure on yourself to have amazing content from the moment you start because you’ll see your blog grow into something better as you keep learning. Always take your time to create content that you’re proud of because it will affect the impression you leave on people. Make sure to also write about things that you’re passionate about – you don’t have to try to be like other bloggers because there’s so many of us out there. You should stand out for being yourself. 


Blogger Series – Modestisle and MakeupHijabs

Day 3 of the Blogger Series features one of my all time favourites, Saman from @makeuphijabs and sfm_fitness. Saman was major inspiration for me personally when I started my hijab journey and I’m still inspired by her unique hijab tutorials

1.Where are you from? 
I am from Toronto, Canada
2.When did you start blogging/start your instagram account? 
I started my Beauty account (makeuphijabs) in 2012 and fitness (sfm_fitness) in 2017. So far I am enjoying my fitness page. I love working out with my husband who is South African :). 
3.Describe your style. 
I think my style keeps changing every year. I like to wear something easy and comfortable. I am a mama of three kids so I don’t have time to deck out all the time. I guess something simple and classy!

4.Who do you draw inspiration from? 

I think my inspiration comes from ladies who are strong and take care of their health. I think I am not the fashionista I used to be. I am getting more into sports like boxing, weight lifting, muay thai and the list goes on.
5.Who is your favourite online fashion store/designer/brand? 

Favorite designer will be Elie Saab. I love to shop at Zara.

6.A motto/ saying that resonates with you? 

Train hard or go home!
7.How do you deal with negativity/bullies on social media? 

I either ignore them or reply them with kindness. Trust me it works!
8.Advice for those wishing to start a blog?

Learn to to deal with criticism in a positive and productive way. Its ok to receive negative comments once in a while. Trust me it keeps you grounded. Stay humble and try to connect with your fans. Don’t try to act like J.Lo because you aint one. I have been in blogging business for years now so I know how some people (unfortunately) forget who they are. Just be true to yourself!

The second feature is Soraya from @modestisle
1.Where are you from?

I am from South Africa, raised in KZN but now living in Johannesburg.



2.When did you start blogging/start your instagram account?

I started my blog and Instagram account two years ago (2015), in the middle of my baby blues.



3.Describe your style.

I don’t think that I have an official “style”, but if I had to describe it, I would say it is “everyday-laid-back-modern-modest-style”



4.Who do you draw inspiration from?

All inspiration cannot be drawn from one thing, so I draw mine from many.

I am greatly inspired when I see fellow bloggers such as myself reach success. I think “YES! Another one of us has made it!” and it inspires me to keep going.

I am also inspired when I see people struggling, yet constantly trying to improve themselves.


5.A motto/ saying that resonates with you?

“We are stars fashioned into flesh and bone”


6.How do you deal with negativity/bullies on social media?

I ignore them all. They are making fools of themselves, not of me. If they want to make fools of themselves then I say go ahead.


7.Advice for those wishing to start a blog?

Blog because you love to blog, not because you feel you have to or you want to become famous. If you do it for the wrong reasons it might begin to feel like a chore and you will start blogging about things that you are not even passionate about. Also, lower your expectations in terms of making money and gaining followers quickly, it will take some time to get the ball rolling. Good luck and hang in there!


 8. Who is your favourite designer/online store or brand?

At the moment I am totally crushing on Unaizah Toffar’s “Seruna Collection”. The quality of her work is excellent and the entire collection exudes elegance.

Blogger Series – Hijab princessa and simply modesty style

Day two of the bloggers series features the beautiful Rabia from @hijab_princessa_ . She has one of the prettiest pink and pastel feeds that I’ve ever seen-I’m sure this takes alot of patience and planning!

1.Where are you from?

 Im from Germany Hamburg. My parents are Polish.


2.When did you start blogging/start your instagram account?

 I have my Instagram Blog since 3 Years.


3.Describe your style.

 My style is girly and pink/Rosé. 

 I love ruffles & lace. I love pastel colours.. and i hate dark colours.. so in my Blog you will find just some dark photos..
4.Who do you draw inspiration from?

 My inspiration is my mom.

5.Who is your favourite online fashion store/designer/brand?

 I love poplook, modanisa, sefamerve, Lia-fashion.


6.A motto/ saying that resonates with you?

 Every Hijab Princessa needs a Muslim Prince.


7.How do you deal with negativity/bullies on social media?

 I remove and block them. Those people shouldn’t be jealous and so I don’t want that they will be a part of my life.


8.Advice for those wishing to start a blog?


 You need a trademark.. something what it’s very interesting to see from you.. 

Our second feature is our first South African blogger, Tasneem from @simply_modesty_style . 

1.Where are you from?


I’m from Durban.



2.When did you start blogging/start your instagram account?


I started my Instagram account in July last year (2016) and my blog 3 months later, in October.



3.Describe your style.


I would describe my style as eclectic as I do not conform to one particular style but rather enjoy fusing styles. My style changes from day to day, depending on my mood. Those who follow me on Instagram know by now that my style is also more of an everyday practical style as I lead a busy lifestyle, so comfort is a major factor for me. I love dressing casually with a touch of street or ‘swag’, as it offers great comfort, practicality and makes me feel powerful.



4.Who do you draw inspiration from?


Initially, when I first started dressing modestly, I was greatly inspired by Dina Tokio. Now, I not only draw inspiration from her, but also from everyday street style across the globe.


5.Who is your favourite online fashion store/designer/brand?


I live an average lifestyle, that of a teacher. I have never believed in spending extravagantly, therefore I am not a ‘brand’ kind of person and have never been into ‘labels’. For me, style is independent of these things. However, I do have a favourite store, which is Mr Price. I love it because it offers everyday affordable fashion, which allows me to play with different styles and clothing items, without breaking the bank.



6. A motto/ saying that resonates with you?


“Style is personality. It’s the ability to look at things beyond fashion and the self-confidence to transform even the simplest thing into something special.” – Dolce and Gabbana



7. How do you deal with negativity/bullies on social media?


I firstly delete their negative comment and then privately message them. In that message I tell them that I appreciate that they may be trying to correct my shortcomings as a muslim, but doing it publicly is not the manner in which a fellow Muslim should correct another. I never allow myself to stoop to a level of disrespect, but rather treat them with much more respect than they have treated me. I inform them that I am aware of my shortcomings and am continuously trying to better myself as a Muslimah. I also ask them to make dua for me. I find that by the end of the private conversation, they soften and actually feel ashamed of their actions. I do not believe in publicly embarrassing someone, even if they do so to me.



8. Advice for those wishing to start a blog?


If your intentions are to make money, then you will be highly disappointed because it is very difficult for bloggers to make any form of income in South Africa. I suggest that you only start a blog if you enjoy writing and are passionate about the things you blog about. It is also very difficult to get a following regarding your blog, so I suggest that you first use your social media platforms to generate a substantial following. Once you have an increasing following on your social media, you can generate a following for your blog by using your social media platforms to advertise it.

Starting a blog is easy. You can start your blog for free by using WordPress. However, you need to initially write two blog posts per week in order to help build interest in your blog. Do not be disheartened if you find that very few people read your blog. Be persistent. Write because you love it – not because you want others to love it.




Blogger Series – Rumastyles and Mizz Zainy

Today marks the start of my new Blogger Series, featuring local and international modest fashion bloggers. I’ve posed a few questions to them to inspire aspiring bloggers and help us learn more about the personalities behind the blogs. With so much judging of people on social media based on appearances and perceived ideas, I thought it would be interesting to look beyond the physical. 
Our first feature is Ruma From @rumastyles

1. Where are you from?

 I am from Detroit USA 

2.When did you start blogging/start your instagram account?

 I started my instablog about 3.5 years ago. 

 3.Describe your style.

 Its a mix of boho-chic meets contemporary. 

 4.Who do you draw inspiration from?

So many things! 

A lot of it comes from growing up in the area I am from plus my ethnic background of being Bangladeshi. Some of my fellow bloggers inspire me on a daily basis. I love watching people like Rihanna walk through an aisle. 

 5.A motto/ saying that resonates with you? 

Starve the ego, feed the soul.  

 6.How do you deal with negativity/bullies on social media?

I don’t deal with them at all. Blocking is the best form of avoiding all negativity. Boom. Gone. As if it never existed. Giving it any form of attention will escalate it.  

7.Advice for those wishing to start a blog?

Prepare yourself to have super thick-skin. Keep pushing yourself no matter how many failures come your way. Don’t do this for the validation, this is where we get caught up sometimes. Do it because its fun and solely bcos you like doing it! Best wishes to those who want to begin and good luck on the journey. 
 8.  Who is your favourite designer/online store or brand?

 My favorite designer is Sabyasachi!

Goodness, I cannot get over his work.

The 2nd feature is Zainab from @mizz_zainy and @spicyfusionkitchen.

My name is Zainab Dokrat, I’m 22 currently studying child psychology and full time blogger.



1.Where are you from?


Born and raised in Botswana (Southern Africa). I know a lot of people have the idea that we have lions in our back yard but I’m basically living the small town life Alhamdulillah. I am however half from the UK (dad’s side) and half from South Africa (mum’s side).


2.When did you start blogging/start your instagram account?


I started blogging in 2014 with my food blog which was my first ( and in 2016 I started my beauty/hijab fashion blog (www.beautywithzainy).

3.Describe your style.


I think my style is ever changing, when I look back at old pictures or even do a closet clear out I can notice how much it has evolved. Even my level of modesty is ever changing which I am very happy about. I like to be fun, I love colour, I love the flowey chic bohemian fringes and tassels kind of vibe. I oddly am not a fan of printed pants or coloured jeans lol I like to keep it classic.


4.Who do you draw inspiration from?


I like to take inspirations from trends and some modest fashionistas I follow on instagram but obviously putting my own twist to it. I feel just because something is trending doesn’t mean it’s for you and that is perfectly okay, go with what speaks to you and have fun.

There are a few modest/hijabi instagram bloggers I have been following for years really inspire me. I started wearing hijab at a time when a lot of young people weren’t and I found styling it so difficult to the point I contemplated taking it off. Now at the tips of my fingers there’s a cyber world of inspiration to draw from and it’s amazing.

I personally stalk a lot of hijabis and modest fashion bloggers and if I start going into the details of why I like each one I can talk for ever. So I will leave all their handles and you can stalk away and be inspired by these beauties Mashallah


@sabrinecat @hanantehaili @modestybybash @samraaaaa10 @rumena_101 @thameenah_s @hijabhills @nabiilabee @chinutay @annam.ahmad @westindianbella @hijabfashion @hijabstyle_lookbook @hijabmuslim



Oh My Word there’s so many!!! Basically everyone Basheera (ModestybyBash) tags in her pictures I instantly fall in love with their pieces.

My few absolute favourites are (most are from SA and can be found on instagram): ,

@enrobe_collection @adorebyadila @desertrose.collection @gessocollection @cherryblossomhijabs

Recently, I haven’t been able to purchase any clothing online but these are accounts I AM IN LOVE with and you should check them out. I tend to love buying hijabs and kimonos/throws/abayas online because they’re just so many beautiful options.

6.A motto/ saying that resonates with you?


It’s going to sound strange because it’s not deep or profound but their are 3 sayings that I always say, that help me through good and bad and the reasoning’s bring meaning to them.


• ALHAMDULILLAH – Giving thanks to Allah when something good happens or something bad.

• ALLAH KNOWS BEST – I think this is my answer immediately to someone or even to myself when something just is not going my way, for something small like running late or big -failing a test. One should always in the end accept and be happy when things out of our control happens the way we did not expect or want.

• KEEP ON SMILING – Smiling instantly makes you feel better and makes the person who’s looking at you feel better. No matter what in life never let it get to you so badly where you cannot smile because we still have so much to be thankful for.

7.How do you deal with negativity/bullies on social media?


Oddly enough I received a lot of negativity and bullying in person when I was younger than now and that really toughened me out through my life. I won’t say I’m an angry person because that’s letting the bully get to you but I do stand up for myself and basically don’t let it get to me. Since starting my blog the only negativity I have received was from people questioning me actually blogging, how I dress, that I am wasting my time and so on. A lot of people think because they’re behind a screen its okay to say things they would never to a person’s face. Sometimes we forget Allah is watching, our deeds are being accounted for and honestly would you really want to be held back, questioned by Allah or experience karma because you said a mean comment. As people especially women we should be lifting each other up, complimenting each other, advising each other, supporting each other, not bad mouthing, being mean on the comment section and so on. I answer back nicely and pray for them, may Allah guide us all and forgive us.

8.Advice for those wishing to start a blog?


Blogging is hard work especially if you want to make it a success and it’s not just a pastime. For me when I start something I am very driven, I will work my butt of to have it succeed. Sometimes you get lucky you get noticed quickly, start collaborating instantly and all these goals start being achieved one after the other like you’re on a roll – Alhamdulillah if that is what happens to you. For me I found it hard work, consistency is key, researching, trying new tricks just constantly trying to grow as a person and blogger.

Stay true to yourself, blog about what interests you, don’t copy what everyone else is doing because your readers will notice and not keep coming back. So figure out if its fashion, food, makeup, DIY, travel, books, babies, marriage literally there are endless possibilities you just have to figure yourself out first. I have endless amount of advice I can give but take it day by day and don’t give up because it honestly get’s hard but if you really want it to work it will be worth it Insha-Allah.



Online shopping with Modanisa

I get quizzed about Modanisa practically daily so I thought it would be easier to answer all you ladies’ questions and have it in one place for easy reference.

Modanisa is an online store that stocks many different turkish designers and even recently started stocking Koton (which I love in the uae and Turkey). I have been to their store in Kadiköy which is a double storey building but still doesn’t house even a 10th of their range. Their range is so extensive it would take you probably 2 days to go through everything.

I have purchased from them 6 times now and I am very impressed with the quality. I’ve had an incident once where for some strange reason that we never could figure out, my address was changed at some point to an address in Istanbul- a phonecall to their customer care and they realised the error and I had my parcel with me the following week.

If I place an order on a Sunday for instance, by Wednesday or Thursday UpS will contact me to say the parcel is already in Johannesburg and will request my email address to forward the customs vat and duty invoice. I make payment and by the follwing week I have my parcel. Please do accomodate for this added expense which can be upto 60% of the total that you have paid!
I use the app from the app store to place orders. It is most convenient but also has a coupon section where I always find vouchers. The thing I love about Modanisa is that the coupons also work on sale items- this drastically brings down the prices and that is why even with postage and  sars payments I still keep going back.

The app is extremely easy to navigate. I’m frequently asked about the sizes. Basically I’m a size 34/medium in our size and my Turkish size is  either a size 38 or 40. Why the variation? You see they stock many many different brands whose cuts are not the same and also some things may state slim fit under the description- this is when i would choose a 40 over a 38. Under ever garment they list basic measurements, they will tell you for example the measurements of their smallest size which is generally a 38 (sometimes a 36) so that you can gauge  the cut- please double check those measurements which include bust, waist, hip and length. I have to check the length because I’m quite tall and rarely items are 3/4 lengths or too short for me which i dont prefer.

At times modanisa adds a free scarf to your order and sometimes their modanisa catalogue which comes with a voucher that usually expires in 2 to 3 weeks so look out for these!

Here are some of your favourites from Modanisa that I have worn on instagram

Just to give you an idea -The Rainbow dress was R1400 before discount- i purchased two other items and after a discount coupon I received R700 off that order. The rainbow dress is currently further reduced at R1100
The jumpsuit was R330- I purchased the jersey cardigan at the same time at R275 along with 8 other items and received R400 discount.
The shipping fee fluctuates depending on the weight of your order, they do occasionally have free international shipping and shipping in the UK is free.
I hope this answers all your many questions.

Luxurious lace

Today’s workwear included the beautiful lace kimono from The designer warehouse inCape  Town. I was lucky to visit the store on my recent trip down to the coast. The store has so many gorgeous pieces in a range of colours, it was so hard to choose! 

Casual work-wear

I decided after work that I could quickly style the piece formal for you guys as it’s such a versatile item to have in your closet. I’ve seen many other bloggers wear it to the beach too. 

Glam evening look

This look took me under 10 minutes to quickly put together. Great for a night out or a function. So elegant.
Stunning design on the back
The kimono’s intricate pattern is all the statement you need so I didn’t add any accessories except earrings and a bejeweled clutch. I tried out a new scarf style that I’ve been wanting to do and it was quick and easy peasy. I’m loving this scarf style as I get to wear my earrings again! Yay!
Simple glam
I think this piece is a great addition to my wardrobe . What do you guys think?